Online Identity

I would like to assume that most of you have a profile on at least one social media website. Question is, do you maintain two accounts on a single social site?

I wear a mask. And that mask, it is not to hide who I am, but to create what I am.


Like Batman, do you switch between different personas?

Below are my viewpoints for and against having multiple online identities.


  • Work-Life Separation
    Many employers are increasingly using channels like Facebook, Twitter and LinkedIn to recruit people. A study conducted by Reppler illustrates that 47% of employers actually go on social networking sites to screen prospective employees immediately after receiving their job application. If job seekers do not want an element on their personal page to jeopardize their chances, keeping a separate account for personal and work seems like a smarter choice. They can post, comment and join any communities they want using their personal account without fear that their future employers will judge them or leave an impact in their career.

More info on the study in this infographic:


  • Avoids Information Overload
    With separate accounts it allows us to control and refine what we want others to see. There are different things about us that our different networks are interested about. We do not post work updates on our personal profiles to bore our friends and we do not share personal photos to let our professional contacts know irrelevant details of our personal life.


  • Missed Opportunities
    Most of the time when we encountered a work related problem, we will post it on our professional profile. However, this can put us in a disadvantage situation when we missed out people in our personal networks who can help us. Sometimes, the people closest to us can give us the most valuable help because they are the same people who support our dreams, vision and goals.
  • Lacked in Consistency
    When companies market their product, they use a consistent set of practices and strategies to support their goal. Similarly, when we market ourselves to our future bosses or business partners, we have to be consistent so they know what we want to portray ourselves as.

Ultimately, it all comes down to how sensitive you are and how much you personally value privacy. I personally find it hard to determine which method is the right one to follow but I believe having more than one online identity is better because of privacy issues.

What about you guys?

(416 words)


Life Hacker. 2012. Should I Keep My Personal and Professional Identities Completely Separate Online?. [ONLINE] Available at: [Accessed 03 November 15].

Social Times. 2011. 91% Of Employers Use Twitter, Facebook And LinkedIn To Screen Job Applicants. [ONLINE] Available at: [Accessed 03 November 15].

Jeff Jarvis. 2011. One identity or more?. [ONLINE] Available at: [Accessed 03 November 15].


One thought on “Online Identity

  1. Hey Vanna,

    I REALLY love the quote you shared by Batman!

    Back to the main topic, I agree with the points you stated for and against having multiple online identities. Answering your question, I personally feel that privacy is posed as both an advantage and disadvantage for this topic.

    Remember what Dr Bev said once in class? “Nothing you post online is private. In the end, it can still be retrieved back.” And it got me thinking that, perhaps security questions doesn’t really helps in preventing identity thief?

    On the other hand, like what you mentioned, privacy can be an advantage as well. With multiple online identities, you tend to spread yourself thinly across the different profiles. This makes it more difficult for someone to steal your identity or information because it’s all over the different profiles!

    Anyway, good job on this post, keep it up!


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