Many companies are increasingly using online platforms to recruit people. And as job seekers, we should start taking our online identity seriously by posting the right content to impress potential employee. Imagine if a potential employer were to research you online, what would he or she find?
If you haven’t realised, traditional resume are no longer useful in helping us stand out in the competitive society! What we can do though, is to create a professional profile using sites like LinkedIn, WordPress or Twitter.
Here are more reasons to why online profiles will replace resumes.
With that, let’s look at tips on building an online profile!
- Be Image Conscious
Choose a photo that best represent your personal brand. It can be a photo of yourself in a business suit or standing on top of MacRitchie Treetop Walk smiling! Try to make sure that every photo that can be recoverable online should at least be appropriate and that all of your other profiles and websites are using the same photo. This will maintain a consistent brand image that employers will begin to recognize.
- Be Everywhere
Use social media websites like Twitter, Google+ and Facebook aggressively to share your profile. It can boost your personal search ranking and make your information available to anyone which allows you to network with people you normally can’t reach. Keep your message consistent so your profile can be seen as authentic and you don’t come off as someone with multiple identities.
- Use Elevator Pitch in Your “About Me” Section
Imagine you are sharing an elevator with an employer of your dream company and have only 30 seconds during the ride to introduce yourself. Make a short video introducing yourself by stating precisely who you are and what drives you. Then move on to some of your experiences and skills that make you stand out. A video can add authenticity to your profile.
Below is a video showing how you can go about doing so:
- Keep it Up to Date
Every time you make changes to your profile you post an update so people can keep track of your latest information. Also refresh keywords and phrases that people use to search for your profile. The more active your profile is, the higher chance of people believing your profile is authentic.
Good luck and have fun! 🙂
Nathan Parcells. 2014. How to Create a Killer Online Professional Profile. [ONLINE] Available at:https://www.looksharp.com/blog/how-to-create-a-killer-online-professional-profile. [Accessed 05 November 15.]
Jesse Gant. 2012. 7 Ways to Optimize Your Professional Profile. [ONLINE] Available at:http://mashable.com/2012/07/17/optimize-online-professional-profile/#wgrG41xQASqr. [Accessed 05 November 15].
Dan Schawbel. 2011. 5 Reasons Why Your Online Presence Will Replace Your Resume in 10 years. [ONLINE] Available at: http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years/. [Accessed 05 November 15].
Howcast. (2010). How to Perfect the Elevator Pitch. [Online Video]. 08 April. Available from: https://www.youtube.com/watch?v=y1Y02_oZP8U. [Accessed: 05 November 2015].